I created a health communications campaign that utilized digital media to communication with college students on how to reduce stress by engaging in physical activity.

 

National Student Advertising Competition

NSAC

After an interview process, I was chosen to be part of the OSU NSAC team. Our team curated a 30-page integrated marketing plan for our client, Snapple. As part of the initial research team, I helped us conduct nationwide research, collecting survey responses from all 50 states. I also gathered data from food trucks in Tulsa. We placed Snapple in three food trucks and interviewed those who ordered drinks.

After evaluating our survey responses and focus group questionnaires, we were separated into four team. I was placed on the media buying team and subsequently elected as team lead. With the help of my fellow classmates, we developed a media flight plan that demonstrated our allocation of the $50 million budget.

The Music Movement

June - August 2010

For my Advanced Public Relations Writing class, I created a fake nonprofit organization called The Music Movement. I wrote a client summarypress release, news story and talking points. I also designed a logo, brochure and newsletter.

March 1997

Together with my partner, Alex Pfingston, we created a crisis plan for a real world client for a class assignment. Greige Goods is a boutique in Stillwater, Oklahoma. We developed this plan and delivered the finished product to Greige Goods to keep as their official crisis plan book.

Bowl For Kids' Sake

January 2000 - February 2005

For my Event Planning class, we teamed up with Big Brothers Big Sisters to plan a philanthropy event, Bowl For Kids' Sake. The event was open to college students, families and local businesses. I wrote two press releases for the event. One was published by OSU Communications.

 

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