In today's fast-paced world, it's important to build your own brand on social media. With two-thirds of people relying on social media to get their news, professionals everywhere need to put themselves out there and market themselves along with their businesses. You too can elevate your personal brand on social media with these tips and tools.
Make your social media profiles open to the public to allow incoming messages and chances for others to share your personal content!
This is your personal brand, so be yourself. Don't be afraid to show your followers pictures and stories of your travels, where you eat and your hobbies. Open up and be vulnerable. If you write about your setbacks and struggles, chances are someone will relate to you.
Build Your Presence
Don’t forget to include your contact information to complete your social media profiles. Use high-quality images for profile pictures and post consistently. No one wants to follow a silent account!
Create a Website
There are many free platforms and templates for website designing! Wix and WordPress are two of my lady favorites. You don’t have to purchase a domain, but it’s always nice to own your name. Once you have content on your website, share it to ALL of your social media channels.
Visual content can tell a story better than words. Create compelling imagery and stay away from text heavy photos. Canva, Lumyer and Ripl can take your visual content to the next level. Don’t know how to size your images? A streamlined resizing tool can automatically crop your images for each distinct social media platform.
Don’t Stop Learning
No matter your profession, it’s important to stay curious. Subscribe to blogs and follower industry leaders on social media to make sure you have the most up-to-date information and changes in your industry.